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eCommerce tracking means setting up systems that correctly record every action a visitor takes on your store — from viewing a product to completing a purchase — and sending that data to your ad platforms so they can optimize your campaigns with precision.
The problem is, browser-based tracking alone no longer works. Privacy updates like iOS 14, ad blockers, and cookie restrictions have made it unreliable. That’s why you need server-side tracking (Conversion API) — it sends data directly from your server to Facebook, Google, and TikTok, bypassing browser limitations entirely.
The result? You get 95-99% data accuracy instead of the 40-60% most stores are stuck at. Your ad platforms receive complete, reliable conversion data — and they use it to find you more customers at a lower cost.

Server-side tracking captures purchases that browser Pixels miss — especially from iOS users and ad-blocker users.

Server-side tracking captures purchases that browser Pixels miss — especially from iOS users and ad-blocker users.

Server-side tracking captures purchases that browser Pixels miss — especially from iOS users and ad-blocker users.

Server-side tracking captures purchases that browser Pixels miss — especially from iOS users and ad-blocker users.

Server-side tracking captures purchases that browser Pixels miss — especially from iOS users and ad-blocker users.
